[1]刘霞.中远海运文化传播的三维视野研究[J].青岛远洋船员职业学院学报,2023,44(2):38-42,48.
 LIU Xia.Research on the Three-dimensional View of COSCO Shipping Culture Communication[J].Journal of Qingdao Ocean Shipping Mariners College,2023,44(2):38-42,48.
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中远海运文化传播的三维视野研究()
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《青岛远洋船员职业学院学报》[ISSN:2095-3747/CN:37-1489/U]

卷:
44
期数:
2023年2期
页码:
38-42,48
栏目:
航运经济
出版日期:
2023-06-30

文章信息/Info

Title:
Research on the Three-dimensional View of COSCO Shipping Culture Communication
文章编号:
2095-3747(2023)-02-0038-05
作者:
刘霞
青岛远洋船员职业学院科创中心,山东 青岛266427
Author(s):
LIU Xia
Center of Science and Innovation,Qingdao Ocean Shipping Mariners College, Qingdao266427,China
关键词:
中远海运文化价值内容路径
Keywords:
COSCOShipping culture value content the path
分类号:
F270
文献标志码:
A
摘要:
深化国有企业改革,推动企业高质量发展,讲好企业故事,塑造国有企业品牌,是国有企业发展和做大做强的必然要求。本文根据《关于加强中央企业品牌建设的指导意见》,从价值维度、内容维度和路径维度系统探讨了讲好企业故事的重要性、企业故事的讲述内容和企业故事的讲述方式三个重要问题,以期加强传播手段和话语方式创新,讲好中远海运故事,为提高集团的社会知名度和公众美誉度作出新探索。
Abstract:
Deepening the reform of state-owned enterprises, promoting high-quality development, telling good corporate stories, and shaping the brand of state-owned enterprises are the inevitable requirements for the development and growth of state-owned enterprises. With the Guidance on Strengthening the Brand Building of Central Enterprises as a reference, this paper focuses on three dimensions, namely value dimension, content dimension and path dimension, and systematically studies and answers three important questions: "Why to tell a good enterprise story", "what kind of enterprise story to tell" and "how to tell a good enterprise story". Through the research, we hope to strengthen the innovation of communication means and discourse methods, tell the story of COSCO Shipping well, and continue to make new exploration and greater contribution to improve the social visibility and public reputation of the group.

参考文献/References:

[1]国资委.关于印发《关于加强中央企业品牌建设的指导意见》的通知[EB/OL]. [2013-12-17].https://www.163.com/news/article/9HLKMJLQ00014JB5.html.
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备注/Memo

备注/Memo:
收稿日期: 2022—09—20
作者简介:刘霞(1995— ),女,硕士
更新日期/Last Update: 2023-06-20